About us
Our mission is to eliminate throwaway packaging from grocery shopping.
We believe we can create a new normal for grocery shopping, where throwaway packaging is a thing of the past.
People will look back in a few years and wonder why we ever did it differently, it'll be so obvious that this is the way to do it if we want a sustainable future.
What problem are we solving?
For decades we've been told plastic waste is an end consumer problem, that if we dutifully recycle then they can keep making products covered in plastic.
And that convenience in our weekly shop means we canβt be sustainable.
We say enough. Time to chose a better way.
What's our solution?
What people need is a real, viable alternative to current options. Even the best intentions will not get you far along the road to freedom from packaging waste with the choice currently available.
This is why we have built a whole new grocery system, the solution needs to be big, bold, and comprehensive.
Read more about how this new system works in our blog.